Opposite the City Financial district the London Bridge area on the south bank of the River Thames between Westminster Bridge and the Tower Bridge is one on London's new emerging areas.
Major tourist attractions in the area include the 'London Eye' to the west and the world famous Tower Bridge to the east.
Other notable attractions include Tate Modern, Winston Churchill War Museum the Royal Festival Hall and the National Theatre. The tower of London is just across the river.
Hotels near the London Bridge offer visitors easy access to the City Financial districe while staying away from the crowed. Underground stations in the area include London Bridge and Southwark.